Marketing & Sales
This career area revolves around selling goods. products, and services. Marketing is all about finding what people are looking for and then advertising and promoting those products and services directly to them. Careers span from Advertising Sales Agents to Market Research Analysts to Product Promoters.
- This area employs around 3,374,800 people, about 2.2% of the entire workforce.
- By 2030, the projected number of jobs is set to increase by about 8.20%.
- The mean wage is about $33.97 an hour or $70,667 annually.
There Are 5 Main Areas Or Pathways To Consider –
Market Research –
Marketing Communications –
Marketing Management –
Merchandising –
Professional Sales –
Industries In Marketing & Sales –
Administrative and Support Services – Comprised of organizations that perform general, day-to-day tasks that support the work of other organizations.
Advertising – Comprised of organizations that create advertising campaigns that promote products or services.
Physical Retail Stores – Comprised of organizations that sell goods and products at physical stores, buildings, and locations.
Physical Retail Stores – Comprised of organizations that sell goods and products at physical stores, buildings, and locations.
Digital/Virtual Retailers – Comprised of organizations that sell products using catalogues, infomercials, the internet, and portable sales stalls.
Merchant Wholesalers – Comprised of organizations that sell products and goods to other businesses, not directly to the consumer.
Public Relations – Comprised of organizations who design and run campaigns that promote the image and interests of the clients.
Real Estate – Comprised of organizations that handle the renting, buying selling, and leasing of real estate and properties.
Rental and Leasing Services – Comprised of organizations that rent a variety of goods like cars and trucks or specialized machinery and equipment.
Repair and Maintenance – Comprised of organizations that works to prevent equipment breaking down and repairing equipment and other products.
Telecommunications – Comprised of organizations that facilitate and assist with the communication and digital interaction of computers and communication equipment.
Wholesale Electronic Markets and Agents and Brokers – Comprised of organizations what sell and redistribute wholesale electronics to individuals and other companies.
Careers In Marketing & Sales –
| Job Title | Median Hourly Wage | Projected Growth By 2030 | Minimum Education Required | Average Years Of School & Training | Average Debt From School & Training |
|---|---|---|---|---|---|
| Advertising and Promotions Managers | $70.94 | 10.0% | Bachelor’s Degree | 4 – 5 Years | -$25,000 |
| Advertising Sales Agents | $32.71 | -16.2% | High School Diploma or Equivalent | None | None |
| Cashiers | $12.36 | 3.9% | No Formal Educational Credential | None | None |
| Counter and Rental Clerks | $16.68 | 6.9% | No Formal Educational Credential | None | None |
| Demonstrators and Product Promoters | $17.83 | 5.2% | No Formal Educational Credential | None | None |
| Door-to-Door Sales Workers, News and Street Vendors, and Related Workers | $17.66 | 2.3% | No Formal Educational Credential | None | None |
| Driver/Sales Workers | $15.32 | 10.3% | High School Diploma or Equivalent | None | None |
| First-Line Supervisors of Non-Retail Sales Workers | $43.33 | 10.2% | High School Diploma or Equivalent | None | None |
| First-Line Supervisors of Retail Sales Workers | $22.74 | 8.0% | High School Diploma or Equivalent | None | None |
| Market Research Analysts and Marketing Specialists | $35.56 | 9.0% | Bachelor’s Degree | 4 – 5 Years | -$25,000 |
| Marketing Managers | $74.26 | 12.6% | Bachelor’s Degree | 4 – 5 Years | -$25,000 |
| Merchandise Displayers and Window Trimmers | $16.61 | 10.5% | High School Diploma or Equivalent | None | None |
| Models | $25.99 | 13.3% | No Formal Educational Credential | None | None |
| Parts Salespersons | $17.48 | 6.7% | No Formal Educational Credential | None | None |
| Property, Real Estate, and Community Association Managers | $35.20 | 46.3% | High School Diploma or Equivalent | None | None |
| Public Relations and Fundraising Managers | $65.18 | 10.9% | Bachelor’s Degree | 4 – 5 Years | -$25,000 |
| Public Relations Specialists | $34.59 | 10.2% | Bachelor’s Degree | 4 – 5 Years | -$25,000 |
| Real Estate Brokers | $39.25 | 6.7% | High School Diploma or Equivalent | None | None |
| Real Estate Sales Agents | $30.28 | 3.7% | High School Diploma or Equivalent | None | None |
| Retail Salespersons | $14.88 | 4.5% | No Formal Educational Credential | None | None |
| Sales and Related Workers | $19.11 | 5.0% | High School Diploma or Equivalent | None | None |
| Sales Engineers | $56.38 | 17.2% | Bachelor’s Degree | 4 – 5 Years | -$25,000 |
| Sales Managers | $70.95 | 8.9% | Bachelor’s Degree | 4 – 5 Years | -$25,000 |
| Sales Representatives of Services | $33.89 | 5.3% | High School Diploma or Equivalent | None | None |
| Sales Representatives, Wholesale and Manufacturing | $35.34 | 7.8% | High School Diploma or Equivalent | None | None |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $47.92 | 0.3% | Bachelor’s Degree | 4 – 5 Years | -$25,000 |
| Telemarketers | $14.87 | 1.8% | No Formal Educational Credential | None | None |
Resources:
U.S. Bureau of Labor Statistics. “Occupational Employment and Wage Estimates, https://www.bls.gov/oes/2020/may/oes_nat.htm.” Accessed December 13, 2021.
U.S. Bureau of Labor Statistics. “Occupational Projections and Worker Characteristics, www.bls.gov/emp/tables/occupational-projections-and-characteristics.htm.” Accessed December 13, 2021.
U.S. Bureau of Labor Statistics. “Occupational Outlook Handbook, https://www.bls.gov/ooh” Accessed December 13, 2021.
